Digital Campaign Specialist

Digital Campaign Specialist – Copenhagen 

From campaign brief to customer journey, you'll help bring personalised communications to life across ECCO's global markets. 

As a Digital Campaign Specialist, you will play a key role in delivering engaging customer experiences across email, SMS, WhatsApp and other digital channels. Joining our global Engagement Strategy & Loyalty team, you will turn campaign ideas into seamless customer journeys, ensuring the right message reaches the right audience at the right time. 

You will become part of a collaborative international team focused on strengthening customer relationships through relevant, timely and personalised communication. Working closely with colleagues across global and local markets, as well as IT and other stakeholders, you will combine marketing technology, operational excellence and a strong attention to detail to deliver campaigns that make a real impact. 

Turn campaign strategy into seamless customer journeys 

Working hands-on with Bloomreach and other marketing technologies, you will be responsible for the day-to-day execution, optimisation and quality assurance of customer campaigns. Your contribution will help ensure consistent, effective customer engagement across our global markets while continuously improving the way we activate campaigns. 

More specifically, you will: 

• Implement and execute cross-channel marketing campaigns across email, SMS, WhatsApp and other relevant digital channels. 

• Translate campaign briefs into effective campaign setups with accurate targeting and audience segmentation. 

• Troubleshoot campaign execution issues and collaborate with IT and other stakeholders to resolve them. 

• Maintain high standards of campaign quality, data accuracy and operational efficiency. 

• Support global and local teams in campaign planning, execution and sharing of best practices. 

You thrive in a role where precision and continuous improvement matter 

You enjoy working with marketing technology and take pride in making sure every detail is in place before a campaign goes live. You are organised, curious and comfortable balancing multiple priorities while maintaining a high level of quality. At the same time, you actively look for opportunities to optimise processes and enhance campaign performance. 

To succeed in this role, we imagine that you: 

• Have 1-3 years of experience within digital campaign execution, CRM or marketing automation. 

• Have experience with marketing automation platforms such as Bloomreach, Salesforce Marketing Cloud or Adobe Campaign. 

• Have hands-on experience setting up, testing and deploying email and SMS campaigns. 

• Understand audience segmentation, campaign workflows, targeting and customer data. 

• Collaborate effectively with stakeholders across teams, functions and cultures. 

Join a global team focused on customer engagement 

You will become part of our Engagement Strategy & Loyalty team, where we work to create meaningful and personalised customer experiences across markets. The team combines strategic thinking with hands-on execution, and we value knowledge sharing, collaboration and continuous learning. We work in an international environment where different perspectives are welcomed and where there is room to challenge existing ways of working and contribute with new ideas. 

Ready to create personalised customer experiences at scale? 

Great ideas often come from unexpected places, so we encourage you to apply even if your experience does not match every requirement. We will review applications on an ongoing basis, and the vacancy is open until we find the right candidate, so don't hesitate to apply. 

For questions about the role, feel free to reach out to Camilla Einfeldt, Automation & Personalisation Manager, on caei@ecco.com. 

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on https://enter.ecco.com.