Digital Copywriter/UX Writer - Copenhagen

Can you turn brand stories, campaigns and customer needs into digital content that is clear, engaging and drives action?

Join ECCO's Experience Design & Revenue Optimisation team and help shape how millions of customers experience our brand across digital channels. As our new Digital Copywriter / UX Writer, you will play a central role in bringing campaigns, products and customer journeys to life through digital copy that informs, guides and inspires. Working across functions and markets, you will help ensure every interaction reflects our brand while supporting digital engagement, understanding and conversion.

Bring ECCO's digital experiences to life through content
Based in our office in Carlsberg Byen, Copenhagen, you will join a collaborative international team. Here, you will work closely with colleagues from Marketing, Experience Design Product Information and and more in an environment characterised by knowledge sharing, curiosity and a common ambition to continuously improve the customer experience.

In this role, you will translate brand direction, campaign concepts and commercial priorities into compelling digital content that supports both customer needs and business goals. From landing pages and campaign experiences to email communications, UX copy and customer journeys, you will adapt content to the channel, audience and context while ensuring a consistent brand experience across markets.

Specifically, you will:

• Create and optimise content for websites, landing pages, campaigns, email and social media communications and digital customer journeys.
• Develop digital copy and microcopy toimprove clarity, comprehension and customer confidence across digital touchpoints.
• Partner with Marketing, Brand Copywriters and Experience Design teams to ensure strong alignment between brand messaging and digital execution.
• Use customer insights, testing, analytics and SEO best practices to improve content performance and relevance.
• Contribute to the development of content standards, digital copywriting practices and the use of modern content and AI-enabled tools.

Combine storytelling with a strong understanding of digital experiences
You are a skilled writer who understands that great digital content is about more than finding the right words. You know how to balance brand storytelling, customer needs and commercial objectives, and you enjoy collaborating with different stakeholders to create meaningful digital experiences.

To succeed in this role, we imagine that you:

• Have experience as a Digital Copywriter, UX Writer, Content Designer, Content Writer or in a similar role.
• Have strong copywriting, editing and storytelling skills and can translate complex information into clear and engaging digital content.
• Have experience creating content for digital products, customer journeys, e-commerce experiences or marketing campaigns.
• Understand UX writing principles, customer behaviour and content optimisation.
• Enjoy working closely with colleagues across marketing, UX, product and content functions in a collaborative environment.

If you do not meet every requirement but believe your experience and perspective could add value to the role, we would still love to hear from you.

Shape how customers experience ECCO digitally
This is an opportunity to influence how a global brand communicates with customers across digital touchpoints and markets. You will work with a wide range of stakeholders, contribute to global campaigns and customer experiences, and help strengthen the way ECCO creates content in an increasingly digital and AI-enabled landscape. At the same time, you will become part of a team that values professionalism, continuous learning and different perspectives.

Ready to create content that connects with customers?
If you are excited about combining copywriting, UX thinking and digital storytelling, we would love to hear from you. We review applications on an ongoing basis, and the vacancy is open until the position has been filled.

For questions about the role, feel free to reach out to Digital Content Operations Manager, Boglarka Dobi-Derwael at bodo@ecco.com.

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on https://enter.ecco.com.

CREATE THE FOOTPRINTS OF TOMORROW 

Join us and you become part of a meaningful, developing and multicultural workplace with colleagues who are proud to create the footprints of tomorrow. Our offices and facilities around the world have an informal culture and relaxed dress code – our shoe code is slightly stricter.

Are you curious, passionate and ready to make an impact? Then you’ll fit right in.